I reimagined the digital storefront for Wing, with the aim of optimizing for aesthetic edge, education, and conversion.
Design direction
Bringing a premium feel to the digital experience
Wing Bikes have a sleek, premium look and feel. The existing digital experience did not deliver the same level of quality users felt when test riding or viewing in person. Seth wanted the digital experience to match the design and experience of the real thing.
Mobile experience
Optimizing for mobile
Our research found that 72% of all Wing customers were experiencing the website from a mobile device. We paid extra attention to the flow and usability of the mobile experience to ensure the visual hierarchy made sense and invited users to explore and learn.
Credits
Web Design
Dan Wood
Product Management
Seth Miller
