Exploring the brand
What makes Plantatree great?
With the digital age transforming the way consumers shop, and the likes of Amazon and other larger
online retailers looming on the horizon, Plantatree needed a contemporary e-commerce solution to retain
their existing client base and attract new customers.
An element that was crucial to the success of each retail store was the community. Avid gardeners could
subscribe to a weekly newsletter and spend time in the store talking to other gardeners about the latest
news, as well as share ideas and tips.
In the physical stores, each location hosted a bulletin board where freelancers and DIY handymen were
able to post their availability. Taking a human-centred approach, we wanted to include the community
feel within the online space and application to maximise exposure, increase sales and help grow the